A/B Testing Case Studies

A/B Testing isn’t a rocket science to understand and implement. It is just about testing two different versions of a page on your site to see which one attracts more audience. More than anything else, this test helps you know and understand your consumers better. After you run an A/B test, you will find that a few more have added in your earlier list of customers.

It surely is one of the best ways to improve your conversion rates. In fact, an article published in CrazyEgg.com reveals that using correct testing methods can increase conversion rates up to 300 percent. But it’s shocking that still, the majority of marketers choose not to use A/B test experiments. Don’t believe us? Check out the following stats:

For most businesses, conversion rates range from just 1 to 3%. (Source: truconversion.com)
Most companies spend $92 to acquire customers, but only $1 to convert them. (Source: tweakyourbiz.com)
Only 22% of businesses are satisfied with their conversion (Source: Semrush.com)
44% of companies use A/B testing when trying to optimize conversion rates. (Source: Unbounce.com)
85% of marketers plan to focus more on conversion rate optimization this year. (Source: Truconversion.com)
Given these stats, it’s no surprise that many marketers steer clear of A/B testing for optimizing their site. But, how exactly can you optimize your conversions with A/B Testing? The answer is simple! Why not do what smart marketers do? Learn lessons from companies that have emerged as shining examples of A/B testing genius.

No matter what is the nature of your business, there is no harm in taking a step back and learning from others’ achievements. To help you, we have listed 5 classic case studies that will provide you with interesting test hypotheses and give you an insight on what and how visitors think. You can learn a lot from these case studies and use the learning to take on the conversion challenges in your way to success headfirst. These examples are quite simple to implement with any A/B testing tool.